Apple Unveils $2,000 Foldable iPhone Duo Under New CEO

Around September 9, 2026, Apple unveiled its long-rumored foldable iPhone, the 'iPhone Duo,' at a high-stakes event led by its new CEO, Ternus. The device starts at $2,000 and features an upgraded camera, marking a major product launch for the company. The announcement comes after a decade of development and follows a brief history of foldable phones from competitors like Samsung, which offered advice as Apple entered the market.

The launch puts pressure on Ternus to deliver on the foldable iPhone, as Apple's stock rally has raised expectations. The $2,000 price point positions the device as a premium offering, and analysts see it as a defining moment for the new CEO, akin to a 'Steve Jobs moment.' Reactions from Samsung, a pioneer in foldables, were noted, though details of their advice were not specified in headlines.