Nike and Volkswagen Make Strategic Moves in China

Nike and Volkswagen are both making significant strategic changes in their China operations. Volkswagen plans to start producing autonomous cars in China by 2027, strengthening its partnership with Horizon Robotics to advance self-driving technology. Nike is rebooting its troubled China operations by tightening online sales and severing distribution deals in a broad strategic shift. These moves highlight the importance of the Chinese market for both global companies.