Apple launches new iPhone 17e and M4 iPad Air models

Apple has started a new wave of product releases with the debut of the iPhone 17e and updated iPad Air models. The iPhone 17e is positioned as an entry-level device, starting at $599, and reportedly offers double the storage for the same price as its predecessor. The new iPad Air models are now powered by the M4 chip and come with 12GB of RAM, keeping the lineup fresh with a performance upgrade.

These launches appear to be the beginning of a broader product refresh cycle for Apple. The announcements focus on delivering more value at certain price points and upgrading internal specifications, rather than introducing entirely new product categories.