Sony hands control of its TV business to Chinese partner TCL

Sony is spinning off its television business and forming a joint venture with the Chinese electronics maker TCL. Under the deal, Sony will cede control of its Bravia TV brand to the new company, which will be majority-owned by TCL.

This move marks a significant shift, as Sony hands over operations of one of its most famous consumer brands to a major Chinese competitor. The joint venture will handle the development, production, and sales of Sony's TVs going forward.