Google Launches Screenless Fitbit Air and Rebrands Fitbit App to Google Health

Google has announced a new fitness tracker called the Fitbit Air, which has no screen and costs $100, positioning it as a rival to the Whoop band. The device is part of Google's broader push into AI-powered health tracking.

Alongside the hardware launch, Google is rebranding the Fitbit app as 'Google Health.' The company also said it plans to work with rivals like Apple to advance AI health features, signaling a more cooperative approach in the health tech space.